I think anyone would agree that the statues are worth buying without them, there's no reason to make these amazing emotes so exclusive. Scalpers are going to buy all of them the second the pre-order starts, no matter what. So just make money on the emotes! You can delay their release, but sell them on the online store! It's an easy, logical decision to make, and the shareholders will thank you.
At this point it seems like Square Enix hates money. Anyone agree?