That's not how it works. If you don't want expedition zones to die, you don't make it have a lack of rewards. A lack of rewards/incentives to do the content make it die even faster. There's plenty of evidence of this with EX fights and Criterion after patch is done. The problem with Eureka and Bozja isn't so much combat design but both the accessibility to reach those zones and the lockout factor. The lack of accessibility in starting the content (finding enough players with the convoluted way to join in an instance) and lack of incentives is ultimately the reason why it dies.
We saw Bozja come back to life in the beginning of Endwalker exactly because new jobs were released (incentivized to play for the exp to level new jobs). Clearly there can be reason to do exploratory content, but the gains usually make visiting this content not worth the losses. When the incentives in the game are good enough to exist for enough players, then the first problem is also no longer an issue.
The main reason people do exploratory content otherwise is because of the content itself (current expansion endgame) and the relic -- progress tied to the relic when the relic is still endgame gives people a reason to do it. By the next expansion, we get new weapons with higher ilvl, so the number of players who really want the relic do so because it is aesethetically pleasing or they're a collector. Hence, the main reason why expedition zones die is because there's a complete lack of incentive to do them when there are more easily obtainable alternatives. Plus, old content will eventually be restricted from a lack of skills due to the way the game makes the toolkit feel incomplete without being at the most recent expansion cap level.
If you want it to be a progression zone, you tie to MSQ but not everyone likes exploratory content, so this isn't a good solution either.
The idea of turning it into a roulette for daily rewards is basically putting an incentive to do bozja weekly is just another way to address the concerns of longevity, which can work but there would still be obvious barriers to entry with the current way the instance is designed.



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