Do you get any error messages or are there any errors/warnings listed in the Windows Event log in relation to the crash? It could be a number of reasons causing it - corrupted config files, corrupted game files, corrupted system files, failing hardware, issue with a recent Windows update, etc.

In these instances I'd always try:

1. Reinstall Graphics Drivers (which you've noted you've done already)
2. Do a check/repair on game files
3. Run an sfc /scannow on your system to check system files.
4. Run troubleshooting/diagnostic test on your hardware (memory check, hard drive check, etc).

Seeing if there's any errors regarding the crash in your Windows Event Log would help narrow down possible causes.