Quote Originally Posted by ZavosEsperian View Post
This argument doesn't make any logical sense. Yes, there will always exist churn inside of any given player base, but that does not mean you ignore the needs of established players as you need to cater to them to reduce the total number of players lost to churn. If too many established players start becoming dissatisfied, it results in new players not having positive interactions with the established player base, which will diminish the total number of new players who stick around to become established players. Subscription-based MMOs in particular can be heavily affected by this as the inability to maintain a stable player base will directly cause the game's revenues stream to be reduced.

This is particularly more evident for new players should they get to endgame, as a lot of content this expansion cycle has not done a good job at remaining evergreen during the expansion's life cycle. The only saving grace for new players is the ample amount of old content that is now able to be either completed solo or done in small groups they now can do without the MSQ looming over them.

With that being said, this game is not strictly subscription-based as far as revenue is concerned, and thus losses from churn can be offset to a fault via cash shop purchases, where there has been a relatively consistent release cycle of outfits and emotes.
It does make sense, there is always a slow decay of older players leaving the game. They have kids, families and can't play, are in graduate school and have no time. They quit and the playerbase slowly decays.
The only way to consistently keep things going is to bring in new players at a constant rate.
Think about all the reddit and forums threads over the years of "is it still a good idea to start X MMO in 2023?". There is a fear that for any MMO that caters to older players, new players get the shaft and can never be "equal" to the old guard.
You have a huge wall of content to overcome, massive amounts of tricks and mechanics to learn, and it will take you years before you are on a good enough level to even attempt the endgame content in the MMO.
Not to mention hearing constantly from any old player how the game used to be harder in their day and the achievements they enjoyed are now meaningless when you do them.

You have to cater to new players, offer QoL to them, offer ways to get them into the game, deal with the things they care about. Otherwise, they see it as a waste of time to invest the years it takes to reach endgame in your game, and thy're going go play a newer game that just started.
There must be a constant reaching out to new players or your population will stagnate. It will annoy old players and make them leave, but you gain more in new players than you lose in disillusioned old players who want the game to go back to how it was in 2014.