I dont RP, so maybe not an "in character" thing, but for me it was becoming and omnicrafter/gatherer. I decided to do it while making a profit on the levelling route (no restoration project and few leves). At points it was rough going - but I made a lot of gil on the way so it was worth it.

Duties, probably Tower of Zot (normal) and the Eden Raid Savage (I tried a couple and they were horrible).