The site is intended for new players.. Think about the big gaming events, don't you think they will advertise the site there? That's probably why the site is up now..

Mort Strife said it best but I altered it just a bit.
Cannot belive my eyes.. stop being so fucking dramatic over a fucking website Rokien for fuck sake.
They put it up so they can put up new information, not to put up with your shit Rokien .

Go out and play with a ball or something. All this whine, I cannot take...

We are all eager to see new informaiton, thats its pretty clear, but SE has decided to put it on hold.

They said its for a bussines point of view. Let them do their thing.

We would like to take this opportunity to share an update regarding Naoki Yoshida’s attendance at the 2012 Japan Expo.

The Future of FINAL FANTASY XIV
When: July 7 at 15:00 CET
Where: Video Game Stage

Im sure there will be some new information there