Currently, when a player encounters an RMT ad bot, they can report it, but nothing happens to the bot immediately - it requires SE investigation to confirm the veracity of the report before it's banned - it doesn't even mute the bot for the player that reports it. Players still do report these bots, but they're disincentivized to do so since it produces no direct remedy.

Instead, why not make such reports immediately squelch the accused for all players? SE would still have to review before banning, but with this approach the bot gets 1 singular advertisement message before being globally muted, assuming anyone bothers to report it - this would incentivize players to report bots both as a self-serving instant remedy as well as a public service, and assuming players were harshly punished for false reporting, I doubt misuse would be problematic.