It may sound far-fetched, but there truly are players who play FFXIV only for market boarding. Rare to no dungeon runs, etc. Those sorts get bored and have many billions in reserve.
Purely speaking economics, it is also a real strategy to reduce profits of competitors. Costco has been doing it for years -https://www.vox.com/future-perfect/2...ming-inflation. They sell their whole chickens at a loss, and in fact have many products that generate losses, just to help monopolize purchases from their customers. It's a little less effective for online purchases without the dynamic of physically bringing customers to their store, but it still helps damage their competitors. Little losses, relative to the billions market boarders have, aren't very noticeable.


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