From the Youtube comments of Zepla's new video (https://www.youtube.com/watch?v=Ntyav7vnLog):
"I think the most important thing to remember is that we are starting over from square one and that we shouldn't expect the stakes or hype to be on the level of Shadowbringers or Endwalker. We are just starting out on a brand new adventure, which means they are going to be establish a lot of plot threads that aren't going to immediately resolve in this expansion, or even the next. this is a 10 year story arc, so it'll be important to approach it as the opening act to a new saga."
Do you hear yourselves?
We are already lowering our standards and expectations. The community is quite literally telling other people to lower their hype, to expect less and to expect an insubstantial expansion.
If this is not an indicator for the current state of the game, I don't know what is.