Xenosys Vex explains how to save the game

[Somnolence]

Because most gamers care not about the carrots but about the actual meat, the substance of the gameplay. And most of these players have long since quit, which is why we have a remaining echo chamber of players fighting over rewards when players should be debating over how to make the actual gameplay more fun.

PvP is actually good example of that.

This is something that when fun can carry the game by itself and the reason why multiplayer-only games even exist.

Since PvP was never good in FFXIV and did not had good rewards it was basically dead.

But it was improved and got "battlepass" to incentivize doing it. Still activity significantly drops when people get what they want from it as its gameplay loop is not fun enough to warrant doing it by itself.

It's why a lot of people are hoping for 7.0 to be this big reset event.

If SE is giving over the work to interns it will not improve and just get even more stale as interns will not take risks and might lack experience/talent to create good content.