Not everyone enjoys leveling constantly. I level with purpose to cap....no, I don't PL etc. but still, I don't enjoy grinding for grinding's sake. Heck I don't even like SBing as it is basically leveling, without progress. And as to the whole 'exp is easy to get' yeah, maybe when we're at level 50 this is true...but at level 75?, 100?...oh and we can't even earn a buffer atm...so you die once, you de-level to 49...making most of your gear worthless.