Quote Originally Posted by Jojoya View Post
A lot of people will say one thing while doing another. That why they tend to rely on metrics. What people are actually doing affects a company's bottom line a lot more than what they're only saying.

They're not going to listen to feedback unless their metrics show their customers are behaving in ways they did not expect.
The actual problem is they often don't look into it any further than seeing the numbers on the spreadsheet. So they essentially have no actual context of what the numbers actually mean or what lead those numbers to actually be generated. They just go through it to make sure the boxes they want bigger numbers in show bigger numbers and the boxes they want smaller numbers in show smaller numbers. Any outliers to what they want will simply result on looking for a scapegoat or excuse.