Ok we are 8 weeks out, this is a natural decline, people log in maybe to try the new features a couple times, read up on some content, catch up with friends, log out. I will probably go on break next week until 6.5 because I go on break during patch lulls for like 4 to 8 weeks before a patch during even number patches to prevent burn out. Also, we are smack dab in the middle of the content lull. Finally the game is literally designed so you can play other games during downtime. It is not meant for you to be sucked into a neverending vortex of work to never return to your normal life.