I've been saying over and over for a few years that the formula is creating apathy. The schedule is so packed full of story and cookie cutter content that they don't have any gaps for reacting to player demands or even doing a collab with their own game FF XVI at its launch. Isn't the 10 year mark a good time to rethink the giant MSQ wall, like balance out the ratio of linear goals to very repeatable evergreen multiplayer activities with rewards that people need more than once.