I have played since 2.0 and have been subbed for 90% of that time with a couple of breaks in lulls between expansions. 6.0 has changed that for me. I have hardly been subbed since it came out. It sadly has killed my love for this game. It's a combination of things, the biggest one for me is the poor MSQ. I hated the 6.0 storyline, it's far and away for me the weakest of all the expansions.

You can't please everyone however, and I would have kept my sub if I was happy doing side content, but there is no side content in 6.0 I enjoy. Everything just feels like a regurgitation. All content is a Linear dungeon after linear dungeon, whether its 4, 8 or 24 man, it is the same old concept again and again. The only change is adding more and more flashy graphics to content. It's all so samey. Job changes throughout 6.0 have been dull. Jobs are becoming more and more similar. The changes to scholar and summoner for me sum up 6.0, smoother - yes. Easier to play - yes, but far more boring. The pet changes to scholar particularly makes it feel like the soul of the job has been ripped out.

Deep dungeon is the one thing I sort of enjoy as it's a personal challenge for me, but even that felt like a re-badged Heaven on High.

I'm just a casual player now and have been for since Stormblood, I was happy to muddle along doing crafting or levelling jobs etc, but everything in 6.0 feels tedious, it quite frankly feels like a chore to log in.

I'm actively looking for a replacement MMO now. I know we have different feelings about games and stories, but if a lot of long time players like me are also cancelling their subs, it must surely make SE do a rethink.