Quote Originally Posted by Iscah View Post
Overcoming the challenge is the reward. If that's not a thing that gives you joy, you don't do it. Simple as that.

If there's a material reward, people will play it to get the reward, then stop, and the content will be just as dead.

Regardless of the reward, tangible or intangible, you're still going to have some fraction of players who want to to it for the first time, and some who have the reward but are happy to step in and replay it for the sake of it.
A lot of people welcome a challenge so long as it offers a suitable carrot on the stick as a reward. There's a healthy balance to be struck. I like goals to work towards but I also like my time invested to amount to more than just bragging rights. Especially since I prefer to go through some content with my partner and Endwalker has provided a lot less group content in general to our tastes when compared to previous expansions.