Right now you can farm hunts and collect aetheryte tickets which remove the cost of teleports, not only are they faster but also encouraged via this system.

Now teleporting and fast travel culture will likely never go away, but perhaps throw a bone or encourage players to use the actual game transportation systems that have been built for it.

These systems used to have real ships, cutscenes and an atmosphere associated with them. They have all been removed.

I know the game is designed around fast travel now a days unfortunately but at least try to keep the facade that this is a real living world where people use transportation methods other than teleportation everywhere and encourage the use of those system by at least providing some benefits to using it.