I sure hope the content finder isn't that simple. I was under the impression that content finder will be more akin to something like how we search for servers on counterstrike rather than random matchmaking. People can put up extra info for their parties like {need someone experienced} would be nice.

Also, content finder is a replacement for shouts in Ul'dah. It should be made clear that you are more likely to get a win if you are with an LS or by then a Free Company that can get together often and practice these. Pickup groups are generally what you described the content finder will create. I'm cool with that. If I don't feel like waiting for any of my LS to want to do it, I'll find a pickup group. The content finder makes finding a pickup group that much easier.