It's designed so that it doesn't have to be a main MMO and to fit with most people's habit of logging in when a game releases a new patch/DLC, then getting bored after a few days and playing another game that released a patch/DLC.

The content for the people who stay a long time is really things like mount, minion, TT card or glamour collection, sometimes raid progression or social activities like roleplaying.

Quote Originally Posted by DixieBellOCE View Post
Honestly the biggest eye opener with GW2 is how active the open world is, people don't just sit in cities, there is always a meta event happening somewhere on the map and people flock to them to get participation awards
It's not quite as long in duration or sophistication as in GW2, but FFXIV does have hunt trains or S rank spawning that can be fun and get a lot of participation.

It's like, having a FATE, that goes for ~30 minutes, taking you around the map and building up to a big event with a world boss at the end.
'Battle for Jade Sea' is the latest endgame meta event, and was honestly breathtaking with how the entire event takes place, with big groups of players setting up for the siege and getting all the preparations done in order to fight the final boss, in a big grand showdown.
That does seem really good. I think as it stands, even when FATEs involve a long chain like that such as in Shadowbringers or ARR areas, hardly anybody cares. The way they could make people care is to make the rewards better, unique, untradable, necessary, and need to be replenished regularly. And to involve all the different class/job roles doing a unique thing that only they can do to support the battle so that you don't have someone just soloing it.