Quote Originally Posted by Daeriion_Aeradiir View Post
During my time working at Ubisoft, the team I worked with completely stopped looking at player feedback because it was useless at best and at worst contradictory to what the actual majority were interested in - the statistics data was the only source of feedback ever needed to see success / failures of certain content designs and how we should model future DLC / content designs on to produce continuously successful results. We knew what the players wanted better than they did, and every piece of content we released following the successful data trends mirrored the same success. More content that mirrored the unsuccessful data trends continued to provide less results comparatively..
I don't know that Ubisoft is the best example of this because they rightfully got raked over the coals recently because they were focusing all their various games on the same trend of open world multiplayer whether that particular game fit that genre or not. Yeah, the data they gathered about those types of games getting a lot of players across the general gaming playerbase may have been accurate, but they seemed to completely ignore what was popular among the playerbases of all their current games so they could intelligently implement some of those features instead of overhauling all their IPs to that style.

It's also good to remember that depending on how you gather the data and what you gather, it's very easy to manipulate the numbers to suit a certain agenda or idea.