Set my location to EU and I can reach EU lobbies and even make a character on there but all NA Datacenter IPs cannot be pinged or and traceroute stops after the 3rd step.

Tried with Videotron and Bell connections and the issue remains. Using a VPN to Phoenix AZ however allows ping and tracert properly to DC IPs and the launcher/login works.

Indeed videotron claims it is not a localised issue to their service though it does seem to be exclusively Quebec and east Ontario that's affected.