Some people can get better and do. Some people can get better, but they don't really want or care to. Then there are some who simply can't. With how casual this game is, our player base is pretty diverse in this regard. The barrier for entry is incredibly low, but the skill ceiling is pretty much what players choose to make of it. For 99% of the game, there's no real worry or concern about player skill, and that is by design. This obviously has some pros and cons, but ultimately this was meant to be a super casual MMO experience for most players, making this topic largely a non-issue. Higher end content like Extremes, Savage and Ultimate allows players to sort themselves out.