What can SE learn from Bioware's failing Star Wars MMO?

[Limonconcon]

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Taking elements from a game is one thing but pretty much re-skinning one is another
I won't mind if XIV takes elements that work in say WoW, XI, GW2 or even DAOC but if a game is too close to the original game you might as well just play the original game.
I will say one thing that has kept me coming back to the FFMMO series is the "one character" model, I played SWTOR for about 3 months and got 2 characters to 50, whenever I wanted to switch roles (ie we need a tank not a healer) I had to log out and log back with my other character, something I think SE has actually done right.

I think that is one of the keys for MMOs, to have only one do it all character... That means you get attach to the character, you wont do stupid things to ruin the reputation you have build along the journey... no need to have 5-6 diff characters to exp different roles...
I think its genius...