one thing SE can take from SWTOR?

I can name a few.

1. put more emphasis on crafting equipment.
One thing that made Pre-cu SWG great was the fact that crafters made the game what it was. There was no doing a dungeon to get that epic blaster you paid some other player a couple thousand (or hundred thousand) Credits and waited for them to craft it and then in term the money he made went to either buying resources or fuel for their harvesters so they could continue getting more resources for when the next guy needed that epic blaster.
2. put more money and time into actual gameplay than cool videos and graphics.
I hate to say this but Despite being a part of the current generation. I don't understand why people flock to games solely for graphics i mean look at swtor in this case. the graphics were a step over wow yeah but not much better.
3. more actual ingame events
Guild wars 2 i think has the right idea with their whole dynamic event system. I mean I was just walkin around and boom like 2 minutes away centaurs are attacking a mine and im asked to assist. When a game has alot of server events usually things can be a bit more fun (key word being usually)

that's all i can really think of really.

tl;dr
1. make crafting more essential
2. less graphics more actual game
3. more events