What can SE take out of this.

STOP MAKING WOW CLONE, EVERY SINGLE ONE OF THEM FAIL!!!

Besides that make something original, make enough content that people cannot complete it as quick as you add it. No one can deny WoW is a great game, but no one wants to play WoW again from level 1 with just new skins.

Make a mmo with content for everyone not just the 1hr a day casuals.