I kinda wish that people stopped saying that people that are casual are the same people that, apparently, if something takes more than a week or a hunt train to get, the game turns, for them, into a "second job" (I'm not sure how these people even considered playing RPGs/MMOs but ok).

A lot of casuals want to play the game and want the game to bring something for them to work towards instead of playing insta-gratification dress-up.