Is Square losing Money due to 3rd party tool usage?

[Johners]

You're missing one thing though OP, there's a growing community of people selling mods for FFXIV. A number of modders are paywalling cosmetic mods for FFXIV and even in some cases, selling gshade configs. There's an entire market of paid mods that's basically a second cash store for a game that already has a cash store. Depending on how you want to argue this, you could say buying a cosmetic mod is a lost sale for the official cash store. Plus with other mods like Mare, you can have other people see your purchase if they're also using Mare.

[CelestiCer]

You're missing one thing though OP, there's a growing community of people selling mods for FFXIV. A number of modders are paywalling cosmetic mods for FFXIV and even in some cases, selling gshade configs. There's an entire market of paid mods that's basically a second cash store for a game that already has a cash store. Depending on how you want to argue this, you could say buying a cosmetic mod is a lost sale for the official cash store. Plus with other mods like Mare, you can have other people see your purchase if they're also using Mare.

You're entirely correct
I posted a comment below my post regarding it?

Also got reminded via the Balance Discord, where mods are being created for free that require certain gear pieces to be worn for them to work. For some retain it's exclusivity to a degree? it's sometimes linked to a Mog-station Item file. Which encourages players to then buy Mog-station items which I find kinda ironic.

Rereading it however... I have to admit I was lil unclear with this the way I worded it ( sadge English not my main Language ), but I think you're absolutely right.