Cultural change is not an overnight thing, pushing to hard and to fast only hurts you. take the small wins, they will add up and become the norm. look at all the other types gender\race\ect that didn't all just magically become a thing the next working Monday.
it sucks but that is the way the world works. I personally think we are headed in that direction sooner than later.
You also have to remember this game is played in countries that are not quite ready yet. But hey there women can drive now haha