I'll never understand why people get so hung up over losing in PvP when half the players participating (or 2/3 in case of FL) have to lose so someone wins. It is the most human thing we ever did, the idea of a competition is ancient.
And if it is this much of an issue to them - maybe don't play? Maybe you don't NEED whatever is in there? Maybe it is fine if you miss out? Plenty of goodies in this game that has amazing things, never gets done and arguably easier than PvP, but I suppose PvP is where we draw the line...