To you, an experienced max level player adding 10 levels to your current level isn't a big deal, nor is doing another 30 hours of story to complete the expansion's x.0 MSQ. To someone from the outside looking in, they see 120 levels of content they have to get through to on top of the already daunting story and it is just bad optics to people who might want to try the game out for the first time. That is more or less the point I was trying to make with the WoW level comparison to the FFXIV level comparison. The idea behind the WoW squish is that it takes way too long for new players to get through the leveling process and needed to be cut down to make it less daunting. We are already headed down that path in FFXIV with the required MSQ taking hundreds of hours to complete.
That combined with a level squish at some point I think will be in the future.