Please reinstate gifting mogstore items like mounts and emotes

[Absurdity]

That's the official reason they gave. From the announcement post in October:

That's the PR reason. What more likely is that there were too many chargebacks from people who fell for the 300 million gil scam that the payment processors gave a stern talking to SE.

[glitteringcosmos]

That's the PR reason. What more likely is that there were too many chargebacks from people who fell for the 300 million gil scam that the payment processors gave a stern talking to SE.

This makes a depressing amount of sense. But it still doesn't explain why they can't implement a system that just doesn't allow you to purchase for them because they already own the item in question, especially for mounts and minions, when there's already a public system in place on the lodestone that tells you what a player does and doesn't have.