In light of the recent minor demonstration against FFXIV endgame content, I feel it's only right to adress the issue of lack of rewards across all endgame content.
In light of the...what?

. They could give us a holiday to mount everest, disney land, the caribbean, a tour of the SE building in Japan and a cash reward. Would that make you happy?
A two weeks holiday in Japan will do.

*looks at budget and cries*