A very large amount of MMO/WoW content creators were toting a much better endgame and MMO experience with gearing and raids, which is exactly what WoW players crave. They typically hype up the story but avoid talking about how it progresses and the extremely dated solo questing systems.
I'm not saying this is this new player's experience with the adverts and content creators - But you don't have to dig too deep to find the exodus hype for better pasture. I think Preach is part to blame to be honest.

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