Gifting emotes and mounts was a key part of this community.

Hosting an IRL FFXIV trivia night? Perhaps at a con? What better reward than a store mount for the first place?

Hosting a discord giveaway, or one in an RP venue? Cash shop gift.

Anniversary with the Eternally Bound coming up? Hey babe have a chocobo carriage I know you've been wanting it.

Just, let us give you money dammit. I had an event planned for someone I care about, there's a store mount she's really been wanting that I wanted to give her. And now I can't give her that.

I know SE listens to the community, so I wanted to add my voice to the chorus: Let us buy gift codes.

"Oh but what if they already have it?" then the receiver can re-gift it, or they can contact SE, or any other measure that so far has been working. But don't stop the entire community from being able to give each other gifts on that.