Real talk. Given the guy has a family he can't feasibly get 100% invested in a MMO. MMO's require that you have very few obligations and Brian has too many. Plus the MMO formula FFXIV follows has been the same since 3.0 and has long since stagnated.

All content each patch in it's base form can be cleared within a day to a week.

Even raids for the more skilled players is being cleared in 2 weeks and the content is dead on arrival.

Only content that you can't do this on is timegated content or long barely rewarding grinds.

You really only have dailies to do everyday before you log off. It's no different then WoW world quests or daily challenges off a mobile game.