pretty much this, they were on full damage control during those few years after 2.0 launch even when HW launched so they had to probably overwork themselves to the bone. Now that they've found their audience they're able to relax a bit and it clearly shows from their work schedule and how much Yoshida wants to prevent the team from burnout. The worst that can happen to them is getting so burnout that they lose the motivation to continue working on FFXIV. Anybody in the industry can tell you how easy it is to fall into that trap



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