Quote Originally Posted by LianaThorne View Post
That this expac isn't as popular/able to keep audiences engaged in the dead periods as previous years. Could it change with future patches? Sure.
It seems pretty similar to shadowbringers when that launched. 3 months after expansion launch, average player count hits a low and stabilizes afterwards (EW stabilizing sooner compared to ShB). There was a massive spike in july and august last year but I think we are jumping to conclusions if we just attribute that to how good shb was. July had the 5.58 patch which brought almost nothing, most notably it was winding down the savage tier and giving the option to buy the last remaining trial mount. Many wow players came to check out the game but that is more telling of how wow was doing than how xiv was doing.