I'm a returner that just entered my second year now playing since Shadowbringers.
I realized that even though people are engaging with content the market is quite stagnant.
I am not talking about high-end items, I mean all-level items.

I located the problem in two main places.
  1. Deep dungeon lack of need for gear
  2. No incentives in selling items "other than Gil making"

Allow me to briefly elaborate!
Deep Dungeons
Deep dungeons do not require any type of equipment to play them I truly believe that this is great, however, the experience rewards are far too great for a player not to want to dive in there to level up.

Suggestion
Reduce the experience incentive for deep dungeons, and replace it with a small drop like the containers that have a chance for something interesting!

Market Incentives
So far to the best of my knowledge, there are only but a few achievements and no weekly challenges about Gil making.

Suggestion
Provide more incentives in weekly challenges and enrich the achievement pool with money-making and spending via Market Board.

I'll shout out some ideas for weekly challenges and achievements below feel free to add yours!


Weekly Challenge Tab [Assets]

* Sell items in the market of total worth 500 Gil
-- reward 1000 Gil
** Sell items in the market of total worth 5000 Gil
-- reward 1000 Gil
*** Sell items in the market total worth 10000 Gil
-- reward 1000 Gil

Achievement Tab [Items/Currency]

Big Spender I
Spend 100000 Gil in the Market
-- Reward 5 points
Big Spender II
Spend 1000000 Gil in the Market
-- Reward 10 points
Big Spender III
Spend 10000000 Gil in the Market
-- Reward 10 points + Title Big Spender

Merchant's Deed
Sell 300 different items in the Market
-- Reward a donkey mount with gold horseshoes ?!?
I don't know if it would be fun tho!

Thank you for your time!