I made this post in a reply chain on Reddit regarding how the IS market system works, but I thought I would put it here (with some edits) so the devs might see it:
The issue from a game design perspective is that you have two things labeled demand and two things not labeled demand, and they don't relate to each other the way the labels imply.
You have Popularity, Supply, Demand Shift, and Predicted Demand. OK, "Predicted Demand" and "Popularity" obviously correlate to one another, ie "Predicted Demand" denotes next week's popularity. We know this because of the matching face icons and because the help file tells us so. Alright, so demand = popularity. That makes sense. So with that in mind, what does "Demand Shift" denote? Well we KNOW, based on the other labels, that demand = popularity. We just saw that. So "Demand Shift" indicates a shift in popularity. Nice and easy.
Except that seems to be wrong. Demand shift indicates how the SUPPLY will change. This makes perfectly logical sense in a vacuum (a static supply is more or less sufficient based on a shifting demand) but is overtly misleading in context, as I just demonstrated. This is further compounded by the fact that there is no indication that supply is static. It makes perfectly logical sense to assume that we are one in a constantly shifting market of suppliers, so there's no reason to question why the supply values might fluctuate aside from shifts in demand.
I'm not blaming the devs, exactly. This is an easy but significant oversight to make as systems are being built and terms, labels, and translations are being added, removed and altered. But it SHOULD be changed. Either "Demand Shift" should be renamed to "Supply Shift" (which would be annoying for a few reasons, mostly involving the meaning of the arrows and keeping them intuitive) or "Predicted Demand" should be renamed "Predicted Popularity".

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