The issue of the sub price in Ukraine

[Toutatis]

I think I speak for all Ukrainians when I say that the financial situation in our country is currently not the best, and while other MMOs have retained their pre-war pricing, FFXIV's subscription price being tied to the Euro currently makes it the most expensive sub on the market by far.

It would be even higher if it was tied to the US dollar such as in the case of Latin American countries. I have a lot of friends who would like to but can’t afford playing this game because of that. Local salaries are simply not high enough and the subscription cost is disproportionate. Some have local taxes added too. Credit cards use unfavourable conversion rates too so the end price ends up being way more than the basic US price too. They never had access to a special rate as Ukraine and Russia had in the past although the average salary can be lower in several Central and Latin America countries.

Atm UK pays £7.99, Europe €10.99 and the Americas 12.99 USD month for a 6 mth sub. Taking into account exchange rates, the UK gets the better deal at an equivalent of $9.45/month and the Americas (even moreso for countries other than the US), the worse.