A mix of two things:
1.) Numerous actual polls on various social media and by SE garnering immensely more votes than the people we see on these forums. It was hilarious watching the absolute "shock" of certain people a few weeks ago on here when it was revealed the Scions are actually very popular. The one from last week showing EW is the 2nd most popular expansion is up there, too. Or the one from a while back showing how much of a fanbase Minifilia has.
2.) Practically every other site on the internet. Check around YT and look up videos on practically anything about EW - the story, the soundtrack, etc.. Here, you'll see the same dozen or so names popping up over and over again complaining. There, you'll see hundreds of _different_ people overwhelmingly praising the game. Or heck, even Reddit - usually a cesspool of negativity - is far and away very positive about the game and EW in particular. And once again, the unique voices you'll see there dwarf anything you see here.
The "side that gets more votes" matters when something is lopsided, because it would be a horrible business decision to risk alienating the large majority of your playerbase just to satisfy the never-satisfied whims of a small group of people posting 24/7 on the forums.



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