We already got her minion at the end of the Endwalker MSQ.
I want that finger snap emote. Would be dope if they made it a limit break thing where everytime you use it your character does the snapIt's an annual special event acknowledging the relaunch of the game and the shutdown of the original (hence it takes place on the date ARR launched in 2013) - in universe it's to remember all the lives lost in the Seventh Calamity and provide continuing hope to Eorzea (and Hydaelyn's) people for the future. Gameplay wise it's often self-referential and fourth-wall breaking, and a spoiler,usually ends with Naoki Yoshida himself personally appearing in game and breaking down the fourth wall to thank you the player yourself personally for your continued support of the game.
It's generally considered one of the most popular special events in the game.
As for the reward for this year's one, all I can say is, it's about time! (Now all we need is his characteristic 'dismisive handwave' as an emote and then all will finally be right with the world again.).
That is actually already available - it's been available for sale on the Mogstation for a while now (it's quite common to see people using it in class change macros).
Two additional things beyond the in-game event that has already been discussed:
1. We get a new set of the "Tales From..." short stories posted on the Lodestone, which go into character mindsets or background events to the story.
2. There is usually some kind of sale on the Mog Station. Sometimes it's 30% off store-wide, sometimes it's just on the online-exclusive items, sometimes they'll also have a half-price sale on the "upgrade to digital collector's edition" item packs. They haven't announced anything for this year yet, but don't go buying anything this week unless it's from the current summer gear sale.
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