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But since they're actively attracting people like this and giving them absolutely no reason to improve, their own stance seems to be part of the problem.

They've been needing to dumb down a LOT of jobs due to how people refused to learn. They've changed a lot of mechanic tells(like stack markers - which I think was one of the few decent changes - to be all the same)/dungeons to be easier/more linear(or completely remove a mechanic that made a dungeon challenging, like iirc Aurum Vale - originally had some sort of "poison gas" element to it, but they removed it - was before my time though, so only have hearsay about it).

It's not them changing it to attract people, it's people demanding change because they don't want to actually get better a lot of the time.