The Image of FFXIV

[Silverbane]

Ah yes, I am on copium for wishing that SE created their marketing to target their audience

Spending money marketing FFXIV to people who even just read this forum is a waste of money: those people already know more than enough about the game to decide whether to play it or not, and most of them already do. And that's especially true when the marketing is an intro tutorial.

TL;DR: SE's Marketing, as they should, mainly targets people who are not yet paying a subscription.