You wont believe this...but you have JUST paraphrased what Ghostcrawler said back in Cataclysm , more or less word for word. He actually said that they put in harder content thinking that people would like it and they DIDNT...well that again is why Blizzard is in the damned gurgler right now, they misread their audience so bloody often I swear to God they have their heads up their...yeah i wont finish that sentence.

Back in Cata they had two dungeons, Zul Aman and Zul Gurub..and ( Im not making this up ) it got to the point where people LITERALLY ( and I saw this with my own eyes ), queue for a random heroic, get one of those two, and IMMEDIATELY zone out again...we even saw them say it "NO...just NO" and vanish. They preferred to eat a 30 min lockout rather than run that instance.

They HATED it...there was a boss called Jindo, his nickname was jindo the pug breaker. A name he earned over and over again.

Heres the funny part

When Legion came along it was HEAVY in story content and lore , people loved it, the content was tuned to be a lot easier and as an overall experience it was wonderful..they mixed in hard and easy and it worked...but the focus was on the STORY content and it was a fantastic experience.

Whats needed is the mid core experience and maybe thats were these new Criterions will help. We will see.