New ways to monetize the game through customization.

[HanWenqing]

Battlefield V was a huge failure for DICE they had to discount so hard to get people interested in it. the only reason I own it is because it came bundled with the other Battlefield games for like £7. What's obviously not a good return on investment for DICE.

Haven't even touched it.

They made a profit, that's a fact, but yes, according to their estimates, it was a failure.

The game sold 7.3 million copies by the end of 2018, but was a commercial disappointment for Electronic Arts.

Personally I find that in a normal world they should not have any customer for this BF5 at least if the gamers had some pride

We can even see that video game companies are employing more and more psychologists and mind readers to study the behavior of gamers and know how far they can go to take their money
It's not me who says it, it's professionals who have talked about it

Just look at Diablo Immortal and its system that strongly encourages consumption as if we were some cattle