New ways to monetize the game through customization.

[SturmChurro]

No, it won't. A good chunk of these people only play FFXIV because of mods. SE would lose significantly more going after modders and third party plugins. Hence why they ignore them entirely unless something is blatantly brought to their attention. The whole Ultimate drama was a perfect example of them making a momentary stink about it to make it seem like they care then everything going back to exactly how it's always been. To give you specifics, the estimated amount of people using mods and third party stuff exceeds 300,000 active players based on unique downloads of the popular programs. If even just 50,000 quit should they be banned, that loss of monthly revenue is more than anything those people would buy off the Mogstation.

There's a reason mods and things like ACT have never been banned. And it isn't because the devs are simply being nice. It's because it's more profitable to let them all exist in a grey area.

Paid mods. If people make it a problem it could force SE to take down paid mods. That is the context. People will continue to play anyway, even if they went after much of the mods. Let's be real. I do like how the modding community thinks they have so much power though.