I see competition getting a lot worse with this:

Quote Originally Posted by Rukkirii View Post
I have good news for all of you about Caravan Defense!

In patch 1.22b we will be adding a special quest that will open up access to other city’s caravan defense quests so that you will be able to participate with other players, regardless of which Grand Company they belong to. On top of that, we are adding new rewards for completing caravan defense.
They really should make it instanced or something. I'd love to be able to easily put together caravan parties within linkshells without having to be exclusive, but so would everyone else.