I like the Combat, the social aspects, the fact that I can go at my own pace, the various kinds of content that appeal to me when I'm in different moods, the fact that the game has something for everyone to enjoy. The story, of course, is top notch. Decorating my house is always fun and there's something rewarding about crafting all my own housing items.

And if I want to play another game for a bit, I don't feel like I'm falling drastically behind like I do in other MMOs.