Rewards vs. Content

[Dragon]

Real content doesn't need rewards because the reward comes in the content itself, yet even real rewards need content.

So the answer is, I want real content. Content with the only reward being achieving said content.

[Suneater]

Quality rewards. Even if a dungeon is the most grueling, difficult, and unfun thing to do in a game, people will still do it if it has exceptional, unique rewards. I am not motivated at all to do the current "endgame" because drop rates are abysmal and the rewards are either tradeable or on par with crafted/GC equip.

[Chardrizard]

Quality rewards, nobody is gonna do quality contents if it has nothing to motivate.